THE SFX FITNESS APPROACH

Our focus is getting everyone, from beginners to advanced athletes, to their highest level of fitness!

Prepare for fitness at the next level!

We are SFX Fitness, an independently owned, full-service fitness facility proudly serving the Roswell community for over 10 years. Our Roswell personal trainers are here to help you succeed.

Our focus is getting everyone, from beginners to advanced athletes, to their highest level of fitness by creating a supportive community that motivates as well as educates. Sustaining a lifestyle of fitness for everybody, every day, is our commitment. Improving the lives of our members is our passion.

Be prepared to change your expectations of what a gym experience should be. Think outside the big-box, cookie-cutter gym. At SFX, you’ll be greeted by a staff of friendly, knowledgeable trainers and instructors, in a beautiful, modern facility, filled with state-of-the-art fitness equipment. We offer a unique selection of fitness programs, with over 20 classes a week. Our membership levels are designed to fit your lifestyle and budget, for every level athlete, beginner or advanced, youth and adult.

Learn about my commitment to a healthy lifestyle.

I am Rick Banks, owner of SFX Fitness Xtremes.

My story goes back to my high school and college days as an athlete. Truthfully I hated working out.

I started working out in my late 20's. Within 6 months, I noticed I had more confidence, feeling healthier and making commitments to myself. I found something that I really liked and enjoyed doing. I would say I became addicted to leading a healthy lifestyle. After college, I worked a 9 - 5. I wanted more out of life other than a job that I didn't care much for, but it paid the bills. In 2016 I decided to open a small 800 sq ft studio gym (Fitness Xtremes) and continued working my 9-5.

In early 2017 I made the big decision that I wanted to go all in, in the fitness industry, something I had a passion for.

I came across the opportunity to purchase an existing facility that needed some changes and I took a leap of faith and purchased SFX Fitness (Sports Fitness Xperience). I took it as it was meant to be because of the name. It worked perfectly with my current branding (Fitness Xtremes). I was able to remove the (Xperience) and add (Xtremes) this became an opportunity to include sports training and also help everyday people looking to lead a healthy lifestyle.

By placing all of my values that I learned from my parents and siblings. This is how I have structured Sfx Fitness Xtremes. We stand with you in your journey towards a healthier lifestyle. Whether with personal training, nutrition, sports performance, or any membership tier we offer.

SFX Fitness Staff "3 C's"

Commitment - giving 100% to my team and members
Consistency - we will continue to be consistent with our services
Community - we are a community-based fitness facility with our members and neighbors

"3 C's" for Members

Commitment - giving 100% to your training and nutrition
Consistency - setting goals and working day by day to achieve them in and out of the gym
Community - be a part of the community within the facility and in the local community.